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Sales Training Programs

Interested in these Sales Training Programs

Click Here to contact us for questions and scheduling information on any of these programs.


Investment $4,995 Paid at start up

  • 6 live web classes.  Unlimited participants 
  • Unlimited access by leadership
  • Bi-weekly 3-minute Sales Reality Check videos
  • Flash Drive with 43 “Sales Doctor” radio shows

Investment $24,995

  • 24 live web classes.  Unlimited participants 
  • Unlimited access by leadership
  • Bi-weekly 3-minute Sales Reality Check videos
  • 11 free copies of “Selling Lumber”
  • Flash Drive with 43 “Sales Doctor” radio shows
  • Interview and recommend on all new hires
  • 12-month commitment

Investment $34,995

  • 24 live web classes.  Unlimited participants 
  • Monthly individual sessions with each (max 8) participant
  • We will listen to sales calls analyzing and improving sales approaches and techniques
  • Unlimited access by leadership
  • Bi-weekly 3-minute Sales Reality Check videos
  • 11 free copies of “Selling Lumber”
  • Flash Drive with 43 “Sales Doctor” radio shows
  • Interview and recommend on all new hires
  • 12-month commitment

Investment $55,995 (can be adjusted if 4 or less participants)

  • 24 live web classes.  Unlimited participants
  • Three times monthly individual sessions with each (max 8) participant
  • We will listen to sales calls analyzing and improving sales approaches and techniques 
  • Discuss and implement individual sales game development plan
  • Unlimited access by leadership
  • Bi-weekly 3-minute Sales Reality Check videos
  • 11 free copies of “Selling Lumber”
  • Flash Drive with 43 “Sales Doctor” radio shows
  • Interview and recommend on all new hires
  • 12-month commitment

Investment $11,995

  • 7.5+ Hours of Training segmented into 46 Video Lessons
  • Comprehensive quizzes throughout the course to test your knowledge
  • Two downloadable e-books: Selling Lumber, Sales Secrets of a Lumber Broker and Sex Doesn’t Sell, Confidence Does
  • 200 (3-5 minutes) – Sales Reality Check Videos sent to you twice a week
  • Unlimited users for one year

   Payment options: 

1.  1/3 up-front deposit, balance monthly

2. 10% discount with upfront (yearly) payment.


  1. Increase sales and profits for participants by 25%-35% over 12 months
  2. Reduce time to profitability for new salespeople
  3. Reduce turnover of profitable employees
  4. Build stronger sales culture.
  5. Create camaraderie amongst salespeople.  

Below is an example of a Leadership Sales schedule and curriculum.

First Quarter:  Closing – Throughout the Sales Process

Day Month Date Subject

1. Monday Sep 24 Closing

2. Tuesday Sep 25 Individual meetings

3. Monday Oct 1 Overcoming Objections 

4. Monday Oct 15 Inquiry to Closing

5. Wednesday Oct 24 Individual meetings

6. Monday Oct 29 Full Disclosure Closing

7. Monday Nov 12 How and When to Give the Price

8. Wednesday Nov 21 Individual meetings 

9. Monday Nov 26 First quarter review

Second Quarter:  Buying and Selling Programs

Day Month Date Subject 

10. Monday Dec 10 Selling Volume 

11. Tuesday Dec 18 Individual meetings

12. Monday Jan 7 How to Sell a Program

13. Tuesday Jan 8 Individual meetings 

14. Monday Jan 14 Full Disclosure Buying 

15. Monday Jan 28 Program selling practice

16. Monday Feb 11 Closing practice

17. Monday Feb 18 Individual meetings 

18.. Monday Feb 25 Second quarter review

Third Quarter: Emotional Intelligence and Sales

Day Month Date Subject

19. Monday Mar 11 How to Win Friends and Influence People

20. Monday Mar 18 Individual meetings

21. Monday Mar 25 Selling all personality types

22. Monday Apr 8 Leadership Styles

23. Monday Apr 22 Likeability 

24. Monday Apr 30 Individual meetings

25. Monday May 6 Listening

27. Monday May 20 Third Quarter review 

27. Wednesday May 29 Individual meetings

Fourth Quarter: Managing for Sales Growth

Day Month Date Subject

28. Monday June 3 Account Management

29. Monday June 17 Action Specific Goals/Dream Statements

30. Tuesday June 25 Individual meetings

31. Monday July 8 Action Specific Goals/Dream Statements

32. Thursday July 11 Individual meetings

33. Monday July 22 Five-year plan

34. Monday July 29 Prospecting and Closing practice

35. Monday Aug 26 Year End Review – Test

36. Thursday Aug 29 Individual meetings


  1. Constancy.  Reality Sales Training believes you cannot learn football, basketball, piano, a martial art or become a master seller without constancy.  If we are to change adults, we must be constant in our approach.  Seminars are nice, but ongoing training is what brings the results our clients demand!
  2. Input.  Reality Sales Training has a strong opinion about sales and the sales process, but we communicate with our clients to make sure we are on the same page in terms of the direction of the training vis-à-vis the group and the individuals in the group.  All of this is discussed on a regular basis.  
  3. Battle-tested.  Every idea, philosophy, and sales technique taught and practiced in Reality Sales Training has been tested in the field of (sales) battle across many industries.
  4. Thorough approach.  Reality Sales Training builds the entire entrepreneurial salesperson.  The three silos of learning for the master seller are Technical sales skills – all the words, phrases, and turns of phrases needed by the master seller.  Most sellers do not know how to construct sales conversations to make sure they are yes/no–read Closing -situations.  Reality Sales Training’s students study, and practice, in-depth, the sales conversations they will face every day and learn how to win these conversations!  Emotional sales skills – How do we relate to our fellow man?  What are the four basic personality types and how do we relate to them?  What is our personality type and how can we calibrate it to others to sell more?  What is likeability, and can we learn it?   Internal sales skills – What self-limiting thoughts do we have?  How great do we think we can be?  We attack internal skills through values, focus, time management, and goal-setting exercises.
  5. Adult Education.  Reality Sales Training has been educating (changing) adults for twenty years.  Adults need to be challenged.  Adults need to participate.  Our students are challenged through participation.  Reality Sales Training will hold the interest, challenge, and ultimately help make your salespeople stronger, more profitable, and entrepreneurial sellers.
  6. Experience.  My brother says, “I thought experience was BS till I got some.”  I have been selling for 50 years and have been working with salespeople for 25.  I will share with you the easy and difficult truths.  We will discuss and strategize every piece of the sales puzzle.  Because I work with professionals in all facets of the lumber and many other industries, I bring fresh perspective based on cross-pollicization of sales ideas and experiences.